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12.16.10 - New Age of Marketing Real Estate

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Gone are the days when marketing real estate starts and stops at putting a sign out front.

For us, it's all about making as many people as possible aware of any investments we have listed for sale, or office, retail, or industrial space we have for lease. In order to make this happen, it's imperative for us to create a strong online presence for each property. We want to cast a wide net for any potential buyers or tenants. We not only want to capture those people that happen to drive by, but the real estate brokers that are searching a variety of property databases and the business owners that are searching online late at night in their pajamas.

It all makes sense really. If you need information on something, ANYTHING, you 'google' it. If you're looking to buy a new house, a new car, or just about any other purchase, the process for many people, more often than not, starts online.

So what do we do?

Well for starters, we list each of our properties that we represent on 9 different listing websites:

  • Baldwin Companies
  • CoStar
  • LoopNet
  • PropertyLine
  • PropertyLinx (Indianapolis MLS)
  • Commercial Source
  • Commercial IQ
  • Space For Lease
  • Rofo

These sites are mostly used by brokers that are searching for properties for clients they represent. We also utilize social networking sites like Facebook, Twitter, and LinkedIn, not only to list properties, but also to drive more traffic to the listings here on our website.

Each of the listings on our website (http://commercial.baldwincompanies.com/listings) has its own webpage that enables us to create a Pay-Per-Click campaign using Google. This helps populate our listings on Google searches for 'fishers office space', 'indianapolis land for sale', etc.

In addition, we create an electronic flyer with details on each property that we send out via email. We have a list of over 5,000 email addresses of local realtors, brokers, and investors. We also have a list of 800+ real estate directors of national retail stores.

Again, our goal is simple. When brokers or business people are looking for commercial real estate, we want them to know what we have available.

Posted by Bradley J. Untrauer at 02:12 PM on Thursday, December 16, 2010